How can live streamers enhance viewer engagement in eCommerce streaming?
نویسندگان
چکیده
eCommerce live streaming has enabled new forms of customer engagement, where streamers, viewers and platform owners engage each other in real time to hawk trade goods services. Central sales are streamers. It is therefore critical discover techniques maximize streamers’ engagement with viewers. Based on the intimacy theory, we propose perceived streamers created improves online Our survey results suggest authenticity, attitudinal similarity response capability enhance by viewers, leading viewers' engagement. Contributions our study discussed.
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ژورنال
عنوان ژورنال: Proceedings of the ... Annual Hawaii International Conference on System Sciences
سال: 2021
ISSN: ['2572-6862', '1530-1605']
DOI: https://doi.org/10.24251/hicss.2021.375